Instead of a singular logo, we created a flexible typographic system that can be taken apart and reconfigured by anyone—designers, artists, fans—as long as it’s legible. This new alterable logo reflects the brand as a “conversation on the past, present, and future of Detroit, its underlying socioeconomic and racial issues, and the city’s steady revitalization.”
Marketing Strategy
Retail is at a crossroads—but that’s a reason to evolve, not to panic. We provided a 3-point marketing strategy that includes clear, actionable recommendations to support DITNB’s business growth. The results are already seen in a 44% increase in searches and a 128% increase in online sales.
eCommerce Website
Détroit has a great Instagram account and user-generated content. We worked to integrate this content throughout the eCommerce site.
THE RESULTS
+128% increase in online sales
+44% increase in web search traffic
+69% increase in unique website visits
